What do words do?
If you run a business, words are just as important to you as they are to a novelist or journalist.
Your choice of words can inspire, influence, educate, inform and persuade your audience.
But not all business owners or marketing teams have the time or skill to use words to their best advantage.
That’s where I come in as a freelance copywriter.
Expressing yourself in the most impactful way, whether on a landing page, in an email campaign, or between the pages of a brochure, is a vital step in connecting with new leads, building audience interest and trust, and establishing your brand – what makes you authentically you.
That’s what words do.
Hi there, I’m Amy
A freelance copywriter, and the face behind Expressions Copy & Content.
I’m a decade-long copywriting pro, and my aim is to help travel, leisure and hospitality businesses reach their full potential when it comes to expressing themselves.
I work with time-stretched business owners and marketing teams to deliver copy that builds brands and generates leads, sales and traffic, while preserving personality and authenticity.
How I can help you
I provide travel, leisure and hospitality businesses with persuasive copywriting and inspiring content marketing to help them attract the right audience, boost website traffic, win more leads, and increase conversions.
I specialise in copywriting for the travel, leisure and hospitality industries. Whether you need persuasive web content, inspiring advertorials, or beautifully-written brochures, I can help.
It’s more important than ever to make sure you’re visible online. I can write well-researched, SEO-friendly blog posts, e-books and articles to ensure your audience is engaged.
Editing and proofreading
Sometimes all you need is an experienced pair of eyes. My editing and proofreading service is perfect for larger writing projects, or copy that’s been translated from another language and needs a tidy up.
Expressions from others
“Amy is a fantastic writer able to optimise for online search and is extremely personable. I highly recommend her for any business that needs to communicate their brand and products effectively and authentically whilst leveraging content for extended reach.”
C. James, Caribtours
Expressions from others
“I would fully recommend Amy for a variety of projects as she is creative, versatile and adapts very well to the needs of her client. My blog topics were very challenging, so I appreciated Amy’s attention to detail, versatility and confidence when approaching my brief. Her copywriting demonstrates her ability to do sound research and she took the time to understand my business and its voice.”
A. Devoil, Seafan Designs
Latest blog posts
Great copywriting can turn leads into sales, but it’s not likely if you’re making these common copywriting mistakes.
It’s easy for a travel copywriter to write clichés without realising. Follow these travel copywriting tips for original copy that will inspire your audience.
In the absence of normalcy, content marketing is a fantastic way for hotels to stay in touch with their audience and inspire future visits.
Developing a strong ‘brand voice’ is essential. Find out how to tell your story and let your personality shine through in your copywriting.
Let’s start talking
I’d love to hear from you! Get in touch for a complimentary 30-minute consultation with me, and I’ll help you build your brand and express yourself through quality copywriting and content marketing.