Great copywriting can turn leads into sales, but it’s not likely if you’re making these common copywriting mistakes.
It’s easy for a travel copywriter to write clichés without realising. Follow these travel copywriting tips for original copy that will inspire your audience.
Developing a strong ‘brand voice’ is essential. Find out how to tell your story and let your personality shine through in your copywriting.
You’ve got around 15 seconds to capture someone’s attention on the internet.
After that, they’ll either stay and read more, or head to one of the millions of other websites competing for their attention.