With 10 years’ experience in the travel and hospitality industries, including both behind the scenes and front of house, I know what gets guests ticking. I’ve written product descriptions for some of the world’s finest hotels during my years as a luxury travel copywriter, and over this time, I learned how to make each property stand out.
There’s a lot to juggle when working in a hotel and, trust me, I’ve been there. My front-of-house experience is pretty varied: my previous places of work include an independent boutique hotel in Wiltshire, UK, and a luxury guest lodge in the mountains of Wyoming, USA.
My first-hand experience means I know what guests are looking for, and what information they need. And, for independent hotels in particular, I also know how difficult it can be to juggle marketing and operations.
Professional hotel copywriting will make you stand out, draw out your hotel’s best features, and most importantly, be written with the intent to encourage bookings and sales.
This includes upselling – do you have a hotel restaurant? Or an activity available as an add-on? Don’t forget to let me know, and I’ll advise you on the best way to incorporate this into your copy.
Of course, I never neglect creativity and personality in my copywriting, so you can be assured I’ll write in a tone of voice that perfectly appeals to your target market. Honeymooners, hen parties, multi-generational families, or business travellers… I’ve written for them all, and I’ll help you attract the right kind of guests for your property.
Copywriting for holiday homes
Are you struggling to attract bookings for your holiday home?
There’s a huge amount of competition online so, understandably, you need to make every effort to ensure your holiday home stands out.
Photos are important, but once your visuals have attracted the eyes of a potential guest, you need to sell to them using cleverly-written words. I’ll draw out the selling points, alongside the right amount of creative flair to make your holiday home come to life.
Do you have a target market? If so, I’ll do my best to persuade your desired guests to book with you with copy that targets their demographic.
What copywriting services do I offer?
I can offer a number of copywriting and content marketing services for your hotel, resort or holiday home. Don’t see what you’re looking for below? Contact me and we’ll start talking.
Writing for the web means wearing many different hats. The main messaging and purpose of the copy needs to come first of course, but then SEO, online readability, page layout, calls to action, purpose and clarity all need attention too. Cleverly-written website copy can increase click throughs, email sign-ups and page ranking, as well as convey professionalism and personality.
In essence, I write in your voice for your audience – but I’ve got enough tricks up my sleeve to keep the search engines happy, and the visitors engaged. Let’s have a chat about your website goals, and I’ll write you quality copy that works.
Brochure and flyer copywriting
Creating a brochure from scratch can feel like a monumental task, with lots of elements to consider. There may be introduction, contents and branding pages, product descriptions, pricing information, titles and taglines to consider, not to mention proofing and editing. And that’s aside from the wider design process. I’m more than familiar with the process of brochure production, and I’m happy to work with you to come up with the perfect pagination as well as write that all important copy.
Flyers require just as much creative thought, but it’s important to use the smaller space to its best advantage. I can advise on what to include and how to format the copy to ensure your flyers are working as hard as they can for you.
Advert and advertorial copywriting
Writing advertising copy is an art in itself. To write successful ad copy, you need to know what you’d like the outcome of the ad to be, who your target audience is, and what kind of space you’re working with, whether it be a small quarter page, or a double-page spread. Catchy taglines, engaging body copy, and clever calls to action all factor in, and every element works together to produce an ad that will boost brand power and generate leads.
Advertorials are slightly different in that the reader shouldn’t feel like they’re being ‘sold to’. Advertorials should be informative, educational, inspiring, interesting and, above all, a good read followed by a strong call to action.
I’m familiar with advertising codes of practice, and can work with you to produce ads and advertorials that creatively and cleverly showcase your products and services.
A steady stream of blog content will boost your SEO, keep your audience engaged and position you as an industry authority. There’s more to blogging than picking ideas out of thin air: if used strategically, they can support your wider marketing strategy, be repurposed for email campaigns, and promote a certain product or service.
But I get it: blogging can be difficult and time consuming. Coming up with ideas, writing, sourcing images. It’s no wonder it falls by the wayside in some businesses. Put your blog in my hands and I’ll write you well-researched, SEO-optimised blogs you’ll want to share. I can even come up with ideas and put together a content marketing strategy in line with your wider business strategy and goals.
With almost a decade’s worth of experience in communications, as well as a journalism degree, I’m well-versed in attracting the attention of journalists and presenting stories in the most eye-catching yet concise way possible. Whether you need ongoing support, or just one or two press releases on an ad hoc basis, you can trust me to showcase your ‘hook’ and put together a clear and professional press release.
Email campaigns and e-newsletter copywriting
Emails are one of the most powerful and valuable marketing tools in your arsenal. Almost everyone has instant access to their emails nowadays, and communicating with your target market via this medium is an easy, measurable and cost-effective asset to your marketing strategy. Make the most of it by sending regular and engaging content to your subscribers. I can create auto responders, evergreen funnels and promotional campaigns, as well as work with you to plan your monthly e-newsletter schedule, create clickable subject lines, and write on-brand messaging.