What do words do?
If you run a business, words are just as important to you as they are to a novelist or journalist.
Your choice of words can inspire, influence, educate, inform and persuade your audience.
But not all business owners or marketing teams have the time or skill to use words to their best advantage.
That’s where I come in as a freelance copywriter.
Expressing yourself in the most impactful way, whether on a landing page, in an email campaign, or between the pages of a brochure, is a vital step in connecting with new leads, building audience interest and trust, and establishing your brand – what makes you authentically you.
That’s what words do.
Hi there, I’m Amy
A freelance copywriter, and the face behind Expressions Copy & Content.
I’m a decade-long copywriting pro, and my aim is to help travel, leisure and hospitality businesses reach their full potential when it comes to expressing themselves.
I work with time-stretched business owners and marketing teams to deliver copy that builds brands and generates leads, sales and traffic, while preserving personality and authenticity.
How I can help you
I provide travel, leisure and hospitality businesses with persuasive copywriting and inspiring content marketing to help them attract the right audience, boost website traffic, win more leads, and increase conversions.
Persuasive words and inspiring content to help drive sales, sharpen up your SEO and develop a distinctive voice for your brand.
Make sure you’re visible online with SEO-friendly blog posts, e-books, articles, and social media content.
Editing and proofreading
Need an experienced pair of eyes? This service is ideal for large writing projects or translated copy.
Expressions from others
“Amy is a fantastic writer able to optimise for online search and is extremely personable. I highly recommend her for any business that needs to communicate their brand and products effectively and authentically whilst leveraging content for extended reach.”
C. James, Caribtours
Expressions from others
“I would fully recommend Amy for a variety of projects as she is creative, versatile and adapts very well to the needs of her client. My blog topics were very challenging, so I appreciated Amy’s attention to detail, versatility and confidence when approaching my brief. Her copywriting demonstrates her ability to do sound research and she took the time to understand my business and its voice.”
A. Devoil, Seafan Designs
Latest blog posts
Are You Making These Copywriting Mistakes?
Great copywriting can turn leads into sales, but it’s not likely if you’re making these common copywriting mistakes.
Avoiding Clichés as a Travel Copywriter
It’s easy for a travel copywriter to write clichés without realising. Follow these travel copywriting tips for original copy that will inspire your audience.
Content Marketing for Hotels: A Guide
In the absence of normalcy, content marketing is a fantastic way for hotels to stay in touch with their audience and inspire future visits.
Brand Voice and the Power of Storytelling
Developing a strong ‘brand voice’ is essential. Find out how to tell your story and let your personality shine through in your copywriting.
Let’s start talking
I’d love to hear from you! Get in touch for a complimentary 30-minute consultation with me, and I’ll help you build your brand and express yourself through quality copywriting and content marketing.