Small business copywriting

As a small business owner, you’re used to being the head of every department. You’re in charge of the accounts, admin, sales, and even making the tea.

But when it comes to copywriting, it’s a smart move to hand the baton to someone else.

Words are how we connect with others, and as a freelance copywriter, it’s my job to help you connect with your target audience. With great copywriting, you can win more leads, make more sales and gain trust and credibility with the right people.

Small business owners are usually exceptionally close to their businesses. And I’d expect you to be: it’s your passion project, your lifestyle. But being so close to your business can make it tough to write copy in a way that makes you money and wins you leads. It’s better to let a third party analyse your products, audience and goals, then write your content for you.

Work with me as your small business copywriter and I’ll express your personality, highlight your USPs, and connect with your target audience.

This leaves you free to concentrate on growing your business and doing what you do best.

What copywriting can I do for your small business?

Whether you’re looking for someone to write your website from scratch, or produce content for your weekly blog, I’d love to help.

Website copywriting

There are multiple things to think about when writing for the web. The main messaging and purpose of the copy needs to come first of course, but then SEO, online readability, page layout, calls to action, purpose and clarity all need attention too. Cleverly-written website copy can increase click throughs, email sign-ups and page ranking, as well as convey professionalism and personality.

In essence, writing for the web means writing in your voice for your audience, but having enough tricks up your sleeve to keep the search engines happy, and the visitors engaged. Let’s have a chat about your website goals, and I’ll write you quality copy that works.

Product description copywriting

The purpose of product descriptions is to sell your fantastic service or product to prospective buyers. It goes beyond simply describing and using facts; it involves understanding your target audience, what they’re looking for, and how to convince them that your product or service is right for them. I’ll ensure your product descriptions highlight the benefits of your service or product, are SEO-optimised, and written in your brand’s tone of voice.

Email campaigns and e-newsletter copywriting

Emails are one of the most powerful and valuable marketing tools in your arsenal. Almost everyone has instant access to their emails nowadays, and communicating with your target market via this medium is an easy, measurable and cost-effective asset to your marketing strategy. Make the most of it by sending regular and engaging content to your subscribers. I can create auto responders, evergreen funnels and promotional campaigns, as well as work with you to plan your monthly e-newsletter schedule, create clickable subject lines, and write on-brand messaging.

Blog writing

A steady stream of blog content will boost your SEO, keep your audience engaged and position you as an industry authority. There’s more to blogging than picking ideas out of thin air: if used strategically, they can support your wider marketing strategy, be repurposed for email campaigns, and promote a certain product or service.

But I get it: blogging can be difficult and time consuming. Coming up with ideas, writing, sourcing images. It’s no wonder it falls by the wayside in some businesses. Put your blog in my hands and I’ll write you well-researched, SEO-optimised blogs you’ll want to share. Visit my content marketing page to find out how blogging can help grow your business.

Social media

Social media is a great place to share your blogs and website content, connect with your audience, inspire and educate, and shout about any news. If you don’t have the time, the experience or the skills in house to manage your own social media, leave it to me and I’ll make sure your business gets the attention it deserves.

Brand voice creation

A ‘brand voice’ is the way your company’s personality comes across when you communicate. Whether you’re writing a social media post, a script for a TV ad, or a flyer, your brand voice should always remain consistent. A distinctive brand voice humanises your business and makes it easier for the right people to connect with and relate to you. If you don’t have your own brand voice, or find you lack consistency when it comes to communicating, I’ll work with you to get to the root of who you are as a brand. Then I’ll establish the best tone of voice for you to use across all your copywriting and communications.