Great copywriting can turn leads into sales, but it’s not likely if you’re making these common copywriting mistakes.
Avoiding Clichés as a Travel Copywriter
It’s easy for a travel copywriter to write clichés without realising. Follow these travel copywriting tips for original copy that will inspire your audience.
Content Marketing for Hotels: A Guide
In the absence of normalcy, content marketing is a fantastic way for hotels to stay in touch with their audience and inspire future visits.
Brand Voice and the Power of Storytelling
Developing a strong ‘brand voice’ is essential. Find out how to tell your story and let your personality shine through in your copywriting.
SEO from the Eyes of a Copywriter
Online copywriting involves much more than telling your brand’s story; it’s about making sure your content is ranking in search engines to give you the best chance of being discovered by your target audience…
Online Copywriting: How to Keep Readers Reading
You’ve got around 15 seconds to capture someone’s attention on the internet.
After that, they’ll either stay and read more, or head to one of the millions of other websites competing for their attention.