Are You Making These Copywriting Mistakes?
Great copywriting can turn leads into sales, but it’s not likely if you’re making these common copywriting mistakes.
Avoiding Clichés as a Travel Copywriter
It’s easy for a travel copywriter to write clichés without realising. Follow these travel copywriting tips for original copy that will inspire your audience.
Content Marketing for Hotels: A Guide
In the absence of normalcy, content marketing is a fantastic way for hotels to stay in touch with their audience and inspire future visits.
Brand Voice and the Power of Storytelling
Developing a strong ‘brand voice’ is essential. Find out how to tell your story and let your personality shine through in your copywriting.
SEO from the Eyes of a Copywriter
Online copywriting involves much more than telling your brand’s story; it’s about making sure your content is ranking in search engines to give you the best chance of being discovered by your target audience…